Perfumery & Beauty (P&B) is powered by science-based innovations that span fragrance, ingredients, and beauty actives. We house some of the industry’s finest talent, boast an unmatched palette of specialty ingredients, and are supported by a vertically integrated supply chain.
Benefiting from strong demand for our specialty ingredients and recognized innovation capabilities, we occupy a leadership position in the creation space. For more than a century, we have built an unparalleled palette of synthetic, natural, and biotech ingredients. Today, we enjoy advanced expertise in negotiating a regulatory landscape in which reformulations are becoming a powerful differentiator.
In 2025, we made full use of our organization as an integrated ecosystem, combining the capabilities of Perfumery & Ingredients, together with Beauty & Care, to navigate a challenging environment. Despite the trade conflicts that characterized the year, fragrance remains highly resilient, supported by trends that cater to our customers’ evolving preferences. This potential was fully recognized in our Vision & Strategy 2029, launched in January 2025, which sets out our next five-year roadmap. This clear strategic vision, backed up by investment plus disciplined and agile implementation, ensures an uncompromising focus on innovation, creation, and excellence, enabled by our advanced digital capabilities.