The scientists, perfumers, and researchers in P&B increasingly view biodegradability as central to reducing our environmental impacts.
By transitioning our ingredients, we relieve pressure on aquatic ecosystems, support biodiversity, and lower the risk of bioaccumulation in sensitive species.
This is why we are integrating biodegradability into our ingredient discovery and development process. Each ingredient is assessed through four key lenses – Persistence, Biodegradability, Mobility, and Ecotoxicity – using tools such as the BioEcoTox Gate and the Sunscreen Optimizer, ensuring that innovations meet both market expectations and environmental standards. This helps minimize the amount of ingredients needed and replaces undesirable components with biodegradable alternatives.
Through better ingredient design and innovative development tools, we are creating formulations that perform beautifully while leaving a lighter mark on the planet, proving that beauty and environmental responsibility can go hand in hand.
popscent® eco: our most advanced encapsulation technology
popscent® eco is biodegradable and REACH-compliant, delivering a roughly 35% reduction in our carbon footprint compared to previous products. Its adoption has surged by 200%, showing how strongly it aligns with new market and regulatory trends. In 2025, our newest technology, popscent® Eco- Max, achieved a huge manufacturing scale-up, which we hope will accelerate the adoption of next-generation ecoencapsulation ranges.
