Investing in ingredients
At P&B, the research and development of fragrance ingredients is our top priority. In early 2025, we launched Amberever®, a groundbreaking cedarwood fragrance ingredient that delivers exceptional performance and captures the current market trend for powerful woody notes. This innovative molecule offers a rich, ambery undertone with impressive longevity.
Following this successful launch, we introduced Amberever® Neo in November, which is a purer version obtained through crystallization to isolate the isomer responsible for its odor and strength. Produced at our La Plaine site (Switzerland), these new signature captive ingredients create meaningful differentiation and are key ingredients for our Fine Fragrance and Consumer Fragrance perfumers.
Every year, we also promote a new Sharing Innovation Collection, showcasing the diversity of our portfolio and our commitment to sustainability. For 2025, our new collection featured our breakthrough biotechnology ingredient, Firsantol®, made from upcycled turpentine; Cyclamen Base, developed to address regulatory challenges; and premium and certified Naturals, including the previously captive ingredient Coffee Peru Organic from our proprietary Firgood® technology, Olibanum Cert, and Rum SFE.
This year, we also took another significant step by strengthening the organization of our Naturals business. We created the Naturals Perfumers Council, a group of selected expert perfumers focused on strategic growth, with a brief to drive the development, promotion, and scalability of natural ingredients.
We pursued significant investments in growth projects in 2025, particularly for key specialty ingredients such as amber notes and musks in our industrial sites in India, France, and Switzerland. We also commissioned a new production unit in France, for the manufacture of hydrogenated bio-based resins for industrial applications. This state-of-the-art facility will position us as a global leader in the production of hydrogenated rosin resins and derivatives, which are used in markets such as adhesives, coatings, and chewing gum.
Perfumers at the heart of creation
Our perfumers won several awards worldwide in 2025. Two of our Fine Fragrance Master Perfumers, Alberto Morillas and Olivier Cresp, were honored at the Fundación Academia del Perfume in Spain with the “Perfume Legends” Award, in recognition of their extraordinary career achievements, their lasting contributions to perfumery, and their relentless passion for fragrance creation. Alberto Morillas also won the ISPC (International Society of Perfumer-Creators) “Prix Contribution Award” for his numerous contributions to the perfumery industry.
From award-giving organizations to top global publications, our perfumers received recognition, not only for their creations but also for their wider contributions to perfumery. Principal Perfumer, Fabrice Pellegrin, was named as one of CULTURED magazine’s CULT 100. This carefully curated list celebrates individuals who are shaping our culture in real time – artists, innovators, and creative thinkers.
Principal Perfumer, Amandine Clerc-Marie, was recognized as one of the 2025 Vogue Business 100 Innovators for her contributions in reshaping beauty with bold ideas and visionary scent. She also won the Achiever Award in the Creator Category from CEW France. Last but not least, our talented Principal Perfumer, Marie Salamagne, was honored by Cosmétiquemag, a leading beauty trade publication in France, as Perfumer of the Year. The award celebrated her outstanding creativity and artistry, showcased in many remarkable launches this year.
Beauty & Care, a house of science beyond wellbeing
In Beauty & Care, our skincare business continued to develop well in 2025. ETERWELL® YOUTH, our award-winning holistic solution for healthy ageing skin, enjoyed strong wins, and we built on this success to launch ETERWELL® HAIR. Our sun filters business, by contrast, experienced a challenging year.
At the core of our mission lies wellbeing and holistic beauty, with products built on superior in-house expertise, scientifically proven results, and deep consumer insights. ETERWELL® HAIR, a key breakthrough innovation of the year, showcased our leadership in next-generation hair care science and earned multiple awards for its pioneering approach to hair vitality. As the first ingredient clinically tested on senescent hair follicles, it opens a new pathway to support scalp balance and hair density. This innovation exemplifies our commitment to breakthrough science and sustainably sourced, high-performance ingredients.
On the skincare front, SYN-COLL® CB, our next-generation, eco-conscious, high-performance tripeptide for sustainable well-aging, was launched this year. This patented, TFA-free, natural-origin tripeptide is powered by Green Chemistry. It helps slow the skin’s aging process by mimicking the skin’s own mechanisms to boost collagen and protect against its degradation throughout life.
Technology and beauty worked hand in hand in 2025 through our proprietary 3D Skin-Mapping technology, which bridges the gap between scientific data and consumer language. From single-point bio-instrumental evaluation to continuous visualization of skin hydration, barrier function, skin surface pH, and sebum across diverse skin types, this innovation demonstrates product benefits in an intuitive manner, helping customers create winning solutions – as successfully showcased at key global and regional Beauty & Care events throughout the year.
Driving customer intimacy and inspiring co-creation
Showcasing excellence in customer intimacy, our immersive, multi-sensorial experiences go all over the world, reaching our clients directly, fostering customer intimacy, and promoting co-creation.
Our fragrance experience, Sensorium™, was mounted in China, Indonesia, and Thailand, giving our customers in Asia an exclusive opportunity to see, smell, and experience the future of fragrance. In March, we launched an exclusive exhibition in Paris, the House of Musks. For over 100 years, we have been at the forefront of musk innovation, mastering its transformation from a rare animal-sourced ingredient to a sustainable, renewable molecule. This moment unveiled the secrets of this iconic ingredient, celebrating its history, its paradoxes, and its perennial fascination.
In April, we showcased our full innovation power at the World Expo in Osaka, a global platform for innovation. We contributed to this event through our collaborations with both the Dutch and Swiss Pavilions – two countries in which our company is rooted. Our participation was a major milestone as we proudly presented our full cross-business portfolio, marking a major milestone in our engagement with the region and our commitment to shaping a better future through science, sustainability, and creativity.
Later in the year, we embarked on a new journey with Scent of Italy. This special event is a new cultural, emotional, and sensorial project that explores the Italian influence and signature in perfumery. We took a group of perfumers to different Italian regions to discover the unique olfactive signatures of each place through familiar places and fantastic food.
Employee Engagement
Our Business Unit achieved an impressive 87% participation rate in the company-wide Employee Engagement Survey in 2025, a full five percentage points up on P&B’s participation rate last year. This positive trend reflects a culture in which we prioritize collective success, empower each other, and seek continuous improvement.