Integrated Annual Report 2025

Two colleagues walk up a modern office staircase, smiling and talking while holding notebooks. (photo)

Go beyond: building a people brand that expresses our purpose

In 2025, we set out to create an employer brand that reflected our purpose, our values, and the people who bring them to life.

We anchored our approach in real human insight, working to engage both our current employees and prospective job candidates to understand what it is about dsm-firmenich that makes us unique. Their perspectives became the foundation for an employer brand that embodies authenticity, clarity, and belonging.

A collage of diverse teams and individuals posing against colorful backgrounds, smiling and holding signs with positive messages. (photo)

The result of these conversations was an inclusive, storytelling-driven campaign designed to strengthen our reputation as a great place to work and to attract and retain the talent we need for the future. Filmed in eight global locations, the campaign captured the experiences of 24 colleagues from a spectrum of roles and backgrounds. Each testimonial – a selection of which can be found on the next page – reflects a different facet of who we are as an organization and what it means to grow, contribute, and thrive here.

‘Go beyond’ isn’t just a promise to our people, it is a reflection of the energy, passion, and drive that define us. When customers partner with dsm-firmenich, they don’t just see a company: they feel the commitment and ambition that power everything we do.

Photo of Mieke Van de Capelle

Following its launch in October 2025, the campaign expanded to reach global audiences through social channels, refreshed job boards, and an updated career site. From 2026, our employer promise to ‘go beyond’ will be woven into our entire People approach, from onboarding and internal mobility to leadership and talent programs.

More stories on how we engage and empower our people can be found in Sustainability performance.

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