Integrated Annual Report 2025

We are often asked what nature means for us as a business. Increasingly, this is not a fringe concern but a core strategic challenge, as our performance, resilience, and long-term growth are inseparable from the health of natural systems across our value chain.

Focus areas - Our intertwining approaches to the business and natural worlds (Icon )

Put plainly, the business world affects the natural world, and vice-versa. This is why our approach to nature is such an important part of our business strategy. It focuses on tackling critical nature-related challenges across four key areas, and works to address our nature impacts across our business. These include:

  • Our own operations: We increase water efficiency and reduce water pollution (nitrogen and phosphorous)

  • Our upstream value chain: Our responsible sourcing process reflects the importance of nature through supplier qualification and our due-diligence activities at source

  • Our products: We work to improve the biodegradability of our washable products

  • At landscape level: Our commitment to work at landscape level is designed to deliver impact at scale for water and biodiversity both beyond our operations and in our value chains

Our approach to nature

While nature impacts from our own operations are within our direct control, our products and sourced raw materials allow us to extend our positive impact across the value chain. Working at landscape level further enables impact at scale on water and biodiversity, supporting long-term water availability, quality, and ecosystem health. For a more detailed version, please see our Sustainability Statements.

Our approach to nature (infographic)

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