Perfumery & Beauty (P&B) is a leading creation and innovation partner for the most iconic global and local brands in consumer goods, lifestyle, and luxury beauty. P&B is home to some of the finest industry talent, offers an unmatched palette of ingredients, including captives, and is supported by a vertically integrated supply chain.
2024 was a year of transformation and performance for P&B. We built a stronger foundation for future growth and created a new operating model to unleash the full potential of our new Business Unit. For the first time, we brought together all our businesses – Perfumery, Ingredients, Beauty & Care, Operations, and Business Partners – creating an integrated ecosystem that puts us in a uniquely strong position within the perfumery and beauty space.
We also start building a culture of operational excellence via programs focusing on core processes such as supply chain optimization, manufacturing competitiveness, enabled and accelerated by AI and data analytics. We intensified our focus on customer and consumer intimacy, and maintained our industry leadership position in science and innovation, while keeping our momentum on sustainability in the new company.
The year was one not only of transformation but also of performance. We further accelerated our innovation drive and allocated more resources to focus on the innovations in new ingredients, technology, and fragrance design that will bring our vision to life. We increased overall uptake of our products by emphasizing their superior, innovative characteristics. This resulted in a strong growth performance throughout 2024 and reinforced our position in the market.
Highlights
At P&B, we create essential, everyday products that deliver a superior consumer experience while having a positive impact on the planet.
