Organizational culture is the combination of several factors including purpose, values, behaviors and working norms. Culture has a key role to play in the success of any merger, helping to create a unifying platform to accelerate integration and achieve synergy value. For that reason, we created a new set of values and will create a new set of behaviors through the use of an employee survey, top leadership interviews, regional focus groups and external perspectives. Our values and behaviors approach ensures a systemic narrative, connecting purpose, brand, and values, and underpinned the launch of our new company.
An employee Pulse Survey conducted in May 2023 showed that 77% of respondents were familiar with our values within a month. The Survey furthermore showed that 85% found our values inspiring, while 60% believed they were easy to put into practice. Finally, people viewed our value ‘shape the future’ as the most inspiring (87%).
From September through to the end of the year, the activation campaign continued via a ‘Culture Catalyst’ series of missions to extend engagement with the values across all regions and enable people to put them into practice.
I am deeply proud of our purpose, which is embodied in our values emphasizing innovation, integrity, accountability, and collaboration. They guide us in our endeavors to bring progress to life and create a sustainable and prosperous future together with our people, our customers, and our communities.
Developing new behaviors
‘Shaping the Future’ became a reality for our employees in October, when they were invited to participate in a 72-hour ‘Behavior Jam’ session, designed to elicit input for a new set of behaviors and Employee Value Proposition. In total, 21% of the employee population registered, resulting in 6,668 contributions (comments) in seven languages. We aim to launch our new behaviors in 2024.
