Innovation was a cornerstone of our success and growth in 2023, with PopScent® Eco Max and HaloScent® being some of our biggest innovations for the year. PopScent® Eco Max reinvented fragrance encapsulation with the first range of capsules made with 100% biodegradable ingredients. Throughout the year, we continued to find new ways of connecting human creativity with scientific insights. For instance, our EmotiON™ program applies neuroscience and behavioral science to validate fragrances that promote well-being while respecting the planet. Through other initiatives, such as the Re:New collection, we draw inspiration from nature to produce renewable, biodegradable, and high-performing fragrance and personal care ingredients.
Throughout 2023, we continuously explored new ways to connect human creativity with scientific insights and uncover the power of olfactive receptors in shaping our experiences. We also investigated how emerging trends and concepts, including the metaverse, physical experiences, and Web 3, have the potential to influence the future of fragrance, and how we can play a leading role in these areas. Through all these activities, we position our perfumers at the heart of our creative efforts, giving them the power of the latest ingredients, technologies, and artificial intelligence to augment their creations and push the boundaries of fragrance performance. We make constant use of the latest research, not only to drive our business, but also to address key societal challenges, such as sustainability, wellness, and biodiversity.
